No room for hate

5 Aug
Their ad
Westin Ad
Our ad
Worstin Ad

 

Tell Westin it’s time to cut ties with CVN.
and
2. “Like” Westin’s FB page and post the image with the comment “It’s time to stop funding hate groups through the Christian Values Network and go All Out for LGBT equality!”

Dear [internet community],
Our pressure worked!  Thanks to your support of our campaign with Change.org, Apple has joined more than 200 other companies in breaking off with CVN, the online platform that allows consumers to donate part of their purchases to “charity” – including anti-gay hate groups like Focus on the Family and the Family Research Council.
Unfortunately, many major brands are still participating.  Westin Hotels – a supporter of LGBT rights in the past – is one of the companies still on CVN.  Despite our outreach to them, letting them know about CVN’s hateful practices, they still haven’t pulled out.
So our creative team has taken the liberty of mocking up one of Westin’s recent ad campaigns – a campaign they poured more than $30M into – to show what CVN is doing to their brand.  Will you help bring Westin around by posting this image on their Facebook page?  Companies like Westin pay close attention to what people say about them on social networks.  If they see hundreds of us posting this ad parody, they’ll know they need to shape up fast.
All you have to do is:
1. Download this image (right-click on this link and choose “Save Link As”)
and then
2. “Like” Westin’s Facebook page and post the image on their wall with the comment “It’s time to stop funding hate groups through the Christian Values Network and go All Out for LGBT equality!”
Westin spent over $30M on their new ad campaign, their first in more than 5 years.  The last thing they want is for their new branding to be tarnished.  Your action will show Westin that supporting LGBT rights isn’t just a marketing tactic – it’s a necessary part of doing business responsibly.
You’ve already been instrumental in getting Apple, and more than 200 other corporations, to cut ties with CVN.  By publicly calling out Westin, we’ll be making a strong statement to all of the companies still on CVN that it’s time to go.
Thanks for all you do.
All the best and All Out,
Aaron, Andre, Erika, Guillaume, Jeremy, Joseph, Nita, Oli, Prerna, Tile, Wesley and the rest of the team at AllOut.org
PS – Please spread the word and forward this email to your friends.

All Out is bringing people together in every corner of the planet and of every identity – lesbian, gay, straight, transgender and all that’s between and beyond – to build a world in which everyone can live freely and be embraced for who they are.
Our mailing address is:
Purpose Foundation
224 Centre St
New York, NY 10013
Copyright © 2011 AllOut.org, All rights reserved.

2 Responses to “No room for hate”

Trackbacks/Pingbacks

  1. AllOut.org campaign: ask Expedia to stop using Christian Values Network » A Plague Of Mice - April 1, 2012

    […] No room for hate (ismaelmelendez.wordpress.com) […]

  2. AllOut.org campaign: ask Expedia to stop using Christian Values Network « Short and Spiky - August 10, 2011

    […] No room for hate (ismaelmelendez.wordpress.com) […]

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