Voto Latino, Mi Familia Vota, U.S. Hispanic Chamber of Commerce, Latino Victory Project, Cosmo Latina, and more than 50 other Partners Launch Robust National Voter Registration Drive

15 Sep

#PowerOfOurVote Hispanic Heritage Month of Action campaign to deliver record Latino turnout
for 2014 Midterm Elections.
WASHINGTON, D.C. – Sept. 15, 2014 – Today, more than 50 partners are launching an online
voter registration campaign in celebration of Hispanic Heritage Month. Our collective voice will
ensure elected officials no longer ignore us or the issues that impact the Latino community.
The campaign kick-off urges Latinos to register to vote and then take their families, neighbors,
and friends to the ballot box on Election Day, November 4. Only by exercising the power of their
vote, can the Latino community influence real policy changes.
The campaign will launch a national “Hispanic Heritage Month of Action” and will have three
main voter registration pushes: today (September 15), September 23 (National Voter
Registration Day), and October 15 (the last day of Hispanic Heritage Month). The initiative is
the first of its kind to mobilize Latinos during Hispanic Heritage Month and brings together
partners across all industries to put the needs of the Latino community above individual politics.
Hispanic Heritage Month of Action relies heavily on digital and social media assets, along with
ground components in key states, including outreach to young Latinos who have reached voting
age. The initiative is led online by Voto Latino, on the ground by Mi Familia Vota in key Latino
states, and nationally with partners, including the Congressional Hispanic Caucus, U.S.
Hispanic Chamber of Commerce, ImpreMedia, Entravision, Liberman Broadcasting,
Cosmo Latina, Being Latino, Alliance for Citizenship, Latino Victory Project and others.*
Voto Latino Chairwoman Rosario Dawson, Voto Latino Artist Coalition co-Chairs America
Ferrera and Wilmer Valderrama, and Latino Victory Project co-founder Eva Longoria are also
lending their voices to the campaign, which runs through October 15, the last day of Hispanic
Heritage Month.
ADD YOUR ORGANIZATION’S QUOTE
“We are calling American Latinos to rise above our political differences and to unite as a
community this November,” said María Teresa Kumar, President and CEO, Voto Latino. “Today
and for the next month, we will show that Latinos stand tall because we have pride in our
culture, and we recognize the power of our vote.”
Ben Monterroso, Executive Director, Mi Familia Vota, said the Latino community will not remain
silent after the political stalemate in Washington over immigration reform, because, “Latinos
understand that the only real way to impact our future is with a strong showing of our voting
power. We began the immigration debate with our record turnout in the 2012 election, and we
will continue fighting for our community and for immigration reform by voting.”
“Pride in our Latino culture includes pride in our Nation. As Americans, we are proud to exercise
our right to vote and elect officials who reflect the values of our communities. We stand with our
partners to mobilize our communities, register our family and friends, and ensure a path to
reach the polls on Election Day,” said Cristóbal Alex, President of the Latino Victory Project.
“Exercising our right to vote builds power in the Latino community so that the faces and voices
of Latinos are reflected at every level of government and in the policies that drive our country
forward.”
More than 7.8 million Latinos are expected to vote this November, up from 6.6 million Latinos
who voted in the last midterm election in 2010, according to projections by National Association
of Latino Elected and Appointed Officials (NALEO). The record Latino voter turnout in 2012
propelled immigration to the top of the policy agenda. Latino voters must be heard again to
create the political climate to find solutions for immigration, the economy, and other issues
important to the Latino community.

For more information about Hispanic Heritage Month of Action, visit http://www.latinos2014.com or
find the voter registration toolkit at http://www.latinos2014.com/

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